Apr 3, 2025
In this episode of the ALF Operations Podcast, we're joined by the powerhouse behind Brookshire Assisted Living in Melbourne, FL – Executive Director Dana Jarrett. From her humble beginnings as a CNA at 17 to now leading a 135-bed community with memory care, Dana shares her inspiring journey through the world of assisted living.
We dig into her roots growing up on a farm, the emotional turning point that led her to healthcare, and the real challenges (and victories) of turning around a struggling Medicaid facility. Dana opens up about building strong teams, managing with heart, and staying humble while leading from the front.
If you’ve ever wondered what it takes to thrive as an Executive Director—or you just need a shot of motivation—this episode is for you.
Topics include:
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Transitioning from nurse to ED
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Turning around a challenging building
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Building strong staff culture
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Working in a saturated ALF market
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Marketing and leadership insights
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Advice for future EDs
Tune in and be inspired by a true leader who's doing it right, with passion, purpose, and a whole lot of hustle.